Facebook Advertising & Ads
Facebook retargeting Okay We're gonna go over the same actual methods that I was able to use in my business to generate hundreds of thousands of dollars Doing Facebook retargeting okay retargeting warm traffic and persons have already knew who I was So let's get started so on this left side I sort of drew this uh this little thing here on this left side we have traffic that we control Okay, so these are places like YouTube these are places like Facebook and it's places where you're able to go and pay money to have traffic go to a Specific place and the whole idea behind running digital advertisement is that you want to take traffic that you control, okay? I got this from my mentor Russell Brunson.
He doesn't know me, but he's my mentor You have to take traffic that you control and make it traffic that you own okay, and by traffic that you own I mean that these are persons in which you have their email Okay Or you have them in on a Facebook bot There's some way that you're able to reach out to these persons without you having to pay okay? So that is traffic that you own and so the idea is that you have to take traffic that you control? And which you're able to put money in to get traffic to go to a specific place And your end goal is to make it traffic that you own for example go into an email So what'd you do primarily is that you run digital advertisement right paid advertisement on Facebook ads on YouTube on all these places? To your landing pages where you land them you you sell them to your landing pages to your product pages To whatever it is that you're trying to do And then if they convert in your landing page or your product page then now they become traffic that you own And what that means is that next time that you want to send these persons to a specific give a specific product? Then you use the traffic that you own right, and you send them directly there without having to go through Facebook So you don't pay, but here's the deal Let's say that you have an email set of twenty thousand persons for example, so you spend a lot of money are Sending manipulated traffic so traffic that you were able to pay to your landing pages to your webinars And you've been able to build an email list of twenty thousand ten thousand even five thousand people it doesn't matter and its traffic that You own let's say you come up with a new offer or a new product and what you Do is that you send these people an email right email marketing is one of the most effective Ways to do this even to this day But email open rates are from twenty to thirty percent right somewhere around there Which implies that if you send this to a list of ten thousand people right if you send that email? To a list of ten thousand people from two to three thousand people are going to actually see it okay, and now these other 7k people these other seven thousand people that are in your email list which implies that they know who you are, right? So they're warm traffic They're not cold traffic, which implies that they have no idea where you are they're warm traffic Which means they're gonna convert a lot higher because I've heard about you before they know who you are Are never going to see your email, and that's when Facebook retargeting really comes in which leads us to number one, okay? We're gonna go over the top three things that you should know about Facebook retargeting To be able to get as much value from it as possible and in a couple of days I'm gonna release another video showing you guys precisely how to do this inside of the power editor Okay, the Facebook power editor.
Hit me with the comment down below if you guys want to see that and I'll move it up in In the video list okay? We're gonna go straight into the power list and the power editor and other powerless And we're going to implement step one step two and step three we're gonna implement these three things that we're talking about so the first one is targeting your email list and I basically just Explain why it's so important to target your email list with Facebook retargeting Because yes these people are now traffic that you own So you own this email list of people which are able to send to different places For free right you don't have to pay Facebook or or anyone other than contact flow your email marketing software to send an email But you're able to control this traffic and send it wherever you want without having to pay for them again, right? But only twenty to thirty percent of these people are going to see your email and the other seven thousand people are still extremely effective And they're still extremely effective Because it is um it is warm traffic its traffic that knows you they've already given you your email address they've already had some sort Of connection with you and so what you need to do is you need to import your email list into Facebook, okay? And when you import your email list into Facebook and in the video, I'm gonna release in a couple of days And I'll come back and link it in the description so if your watch This and this video is a couple of days old and just go to the description or click somewhere on here at the end of the video and I'm gonna take you to another video where I'm not sure precisely how to do is you're gonna import your email list and Facebook is gonna check all of its users And it's gonna find every single person on your email list or 90 to 80% it depends if they have a Facebook account or not and then you're gonna be able to create a custom audience off of that and you're gonna be able to run your Advertisement to these people now these people are warm, okay This is what it's called warm traffic because they know about you, so they're gonna convert much much less like for example When we release the webinar I had an email list of like 15,000 people and so what I did was that I obviously sent out an email to all these people right of which a lot of individuals registered But those also a high percentage of individuals who did not open it right just since the open rates are not 90 percent or 80 percent or whatever Which is eventually what you would want to know it and so what I did was that I imported in my email list into Facebook And then I started running advertisements to my email list okay So now I'm following my persons right my persons my email list I'm following them around on different platforms.
I'm following them on Facebook I'm following them on Instagram. I'm following them on YouTube I'm following them everywhere and they're going to convert to whatever I have to give a lot cheaper Because they already know who I am they already know my face They really know what I have to offer right? they really know what I Drive tremendous value through these YouTube videos, and and so that's why targeting your email list is super effective right and Even then what you want to do to even take it up a notch And we're gonna go over in this and in the power editor video is that you want to target your email list But you want to exclude the persons who already did certain actions so for example Let's say that I have a webinar running And I sent this email out to 10,000 persons and and a thousand persons registered to the webinar right what I'm gonna Do is I'm gonna import my ten thousand person email list I'm gonna grab it I'm gonna import it into Facebook And then I'm gonna run advertisements to those ten thousand persons - the thousand persons that registered you see what I mean So I'm not wasting money on running advertisings to persons who have already completed that now the second thing is Retargeting visitors, and this is super effective This is one of the most effective things that has worked out for us with contact flow because persons Went to our website right they seen it They really know what the software is about and then they see advertisements about it and webinars about it And they start converting towards that and it's awesome It's absolutely awesome and obviously this has to do with the Facebook pixel So you're gonna need the Facebook pixel created and installed on your on your on your web site If you guys don't know how to do that shoot me with a comment I'll make a video going over its step by step how to install the pic so how to do it in a way where it works and how to create those custom audiences again we're gonna recreate this in another video So retargeting visitors, it's awesome.
You have the pics on every page on your website. It works Amazingly obviously it doesn't fail and what happens is that? Someone lands on your web, so when someone logs into Facebook. Let me backtrack a little bit Let's see how I could simplify this when someone logs into Facebook Their browser has what is called a cookie right and so their browser knows who this person is on Facebook, right? That's why if you close a facebook tab And then you open another one you're still logged in right because it knows that you're already logged in and so what happens is that? When you install this Facebook pixel on your website? Every time somebody lands there it looks at that Information in the browser right so so let's say that I open a site with a pic, so I'm gonna go to that website It's going to check my browser for if I'm logged into Facebook Or if there's any sign of a Facebook account and it's gonna link it to that and it's absolutely incredible because I'm able to retarget Everyone who saw a specific page who did specific actions and things like that it's absolutely awesome And then to even take it up a level what I did after that was that I created audiences that were similar To persons that visited my website and that was like It was like mind-blowing the results from that But be sure to guys have a facebook picture on your site and that you're retargeting your visitors ok these people are warm traffic Remember cold traffic is the one which is hardest to reach because these people have never seen you they've never heard about you They have no idea where you are, but if you're retargeting people who have heard about you Then you're going to convert up to 90% more number 3 is targeting people who have completed an action but not another and this is for example when Let's say you have a Shopify store and someone adds a product to their cart But they do not purchase ok you want to we target these persons okay, because it's gonna be a lot cheaper so that you can get this person to come back and by Then it's going to be so that you can try to find someone else to buy by running more Advertisement right and that's that's the real key there And that's what you guys have to understand when I learned that it blew my mind because it finally made sense you Have two choices when it comes to this right you could either not retarget persons and just forget about them And you could keep running regular advertisement or your you could re target persons who have completed certain actions But not others and you're gonna get them much cheaper than you will someone that is called traffic Okay, like for example when we were running our Shopify webinar.
We would create Audiences based off of men and women who saw the landing page, but did not see the Thank You page, okay? And I would literally create Facebook advertising I would create Instagram advertising and YouTube advertising and I'll create some more videos on YouTube advertising if you guys want us Hit me down in the comment below if you guys want to find out more on YouTube advertising We would create Arm Advertisements that were like hey, I noticed that you then you went to this registration page And and then I would literally show them results of men and women who had attended the webinar How much value that we're going to receive in the webinar and when you do that to persons and when you acknowledge the fact that? They saw this nevertheless they did not go through with it They're like what like first of all how does this guy know this and second of all this is awesome I'm going to do it until they convert a lot cheaper, and so those advertising were awesome because we would tell persons hey I noticed that you um that you that you went to this, but you saw my webinar registration page But you didn't come through we're not gonna be running this webinar a lot here are some of the results of men and women who have gone through this webinar and Received this free training that we're offering and then you show them some of the results and you sell to them a little bit more and they Always come in at a much lower price than anyone else and guys These are the top three things you need to be doing with Facebook retargeting Number one is targeting your email list because when you when you hit your email list with a blast with a broadcast Not everyone is going to see that okay And that is still warm traffic that is still traffic that is extremely valuable so you guys need to run advertisements and retarget your email list Excluding the persons that saw the persons that open it the persons that did things that that That make it to ensure that they converted number two is retargeting your visitors, okay, and it's all on These three things are based around the idea of targeting warm traffic, okay Targeting traffic that already knows who you are that has already had some sort of connection with you that has seen you or something of That sort number.
Three is people who have completed an action, but out another did someone add something to cart, but not purchase Okay, you want to retarget them did someone See a page but not see another like for example did someone see the webinar registration page But they didn't sign up to the webinar that someone see the free book landing page But they didn't get the free book like why write those types of retargeting campaigns are the most most effective And we've made hundreds of thousands of dollars with them, and then being able to create look-alike audiences Which comes from retargeting people and and everything like that it's freaking awesome I'm gonna create another video taking you guys step by step in the power editor the Facebook power editor How you're going to be able to literally make every single one of these audiences, and then what are the best type of?